Renowned Indian cricket legend Sachin Tendulkar has fallen victim to the insidious reach of deepfake technology, as a manipulated video circulates on social media. The fabricated content features Tendulkar endorsing the gaming app “Skyward Aviator Quest” and falsely asserting that his daughter, Sara Tendulkar, financially benefits from it. Tendulkar has promptly flagged the fake video, emphasizing the critical need for vigilance and swift action against the spread of misinformation.
Expressing his concerns on X (formerly Twitter), Tendulkar urged users to report deceptive content en masse. The cricket icon underscored the alarming misuse of technology and emphasized the pivotal role of social media platforms in curbing the dissemination of deepfakes. Tendulkar directed his plea to key authorities, including the Ministry of Electronics & IT, Rajeev Chandrasekhar, and Maharashtra Cyber, seeking their immediate attention to the matter.
Maharashtra Cyber Cell Investigation
In response to Tendulkar’s complaint, the Maharashtra Cyber Cell has initiated an investigation into the deepfake video. This proactive move underscores the seriousness with which authorities are addressing the misuse of deepfake technology. The cyber cell aims to identify the perpetrators responsible for creating and circulating the fraudulent video.
Skyward Aviator Quest: Examination
The deepfake video in question features Tendulkar endorsing the gaming app “Skyward Aviator Quest,” falsely claiming substantial daily earnings for players. Tendulkar has vehemently clarified that the video is entirely fabricated. As of the present moment, the app is available on the Apple App Store, featuring strategic planning and engaging clicker game mechanics.
User Reviews and Cautions
A user review on the app has issued a caution against its addictive nature, likening it to gambling. The reviewer shared a personal experience of initially making profits but eventually encountering unpredictability and losses. The warning advises users to steer clear of get-rich-quick schemes like this app and suggests considering the stock market for more reliable returns.
Escalating Threat of Deepfake Technology
Tendulkar’s case serves as a stark reminder of the escalating threat posed by deepfake technology, impacting various public figures, including actors such as Katrina Kaif, Alia Bhatt, and Priyanka Chopra. Governments globally are formulating strategies to combat the malicious use of deepfakes, recognizing the potential harm caused by the rapid dissemination of misinformation on social media.
