Despite the introduction of newer generations, the Apple iPhone 12 continues to thrive in the market, prized for its blend of advanced features, durability, and overall value proposition.
Features and Specifications
The iPhone 12, now four years old, boasts several standout features that contribute to its enduring popularity:
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- A14 Bionic Chip: Known for its powerful performance and efficiency.
- Dual-Camera System: Offers versatile photography capabilities.
- Super Retina XDR Display: Ensures vibrant visuals and clarity.
- Durable Design: Combines elegance with robust build quality.
- Value for Money: Provides a compelling balance of features and price point.
Market Context in Pakistan
In Pakistan, the iPhone 12 faces a challenging market landscape due to significant taxes imposed on imported mobile phones. These include:
- Customs Duty
- Regulatory Duty
- Sales Tax
- Withholding Tax (WHT)
- Federal Excise Duty
Impact of Taxes
The imposition of these taxes has a direct impact on the final retail price of the iPhone 12 in Pakistan, making it more expensive for consumers compared to markets with lower tax burdens. Despite this, the iPhone 12 remains a practical and desirable option due to its robust performance and enduring appeal.
| Models | PTA Tax with Passport | PTA Tax with CNIC |
|---|---|---|
| Apple iPhone 12 | 86,165 | 107,432 |
| Apple iPhone 12 Pro | 103,335 | 125,205 |
| Apple iPhone 12 Pro Max | 107,325 | 130,708 |
