Older models of Apple iPhones, such as the iPhone 12, maintain their popularity in the Pakistani market due to their affordability, functionality, and continued software support from Apple. Despite the introduction of newer models, the iPhone 12 remains in demand for its combination of modern features and a more accessible price point.
Features and Specifications
The iPhone 12, launched in 2020, boasts a powerful A14 Bionic chip, ensuring smooth performance and responsiveness. Equipped with a high-quality dual-camera system, users can capture stunning photos and videos. The device’s sleek design adds to its appeal, making it a desirable choice for consumers.
One of the standout features of the iPhone 12 is its 6.1-inch Super Retina XDR display, utilizing OLED technology to deliver vibrant colors and high contrast. This ensures an immersive viewing experience for multimedia content and gaming.
Market Conditions in Pakistan
In Pakistan, the government has imposed new taxes on imported mobile phones, including Customs Duty, Regulatory Duty, Sales Tax, and Federal Excise Duty. Despite these taxes, the iPhone 12 remains a sought-after device among consumers, thanks to its attractive features and competitive pricing.
Pricing and Installment Options
As of 2024, the price of the Apple iPhone 12 in Pakistan is 175,600 PKR. To make the device more accessible to consumers, retailers offer installment plans with varying durations and amounts:
- 3 Months: 73,300 PKR
- 6 Months: 38,300 PKR
- 9 Months: 26,100 PKR
- 12 Months: 20,100 PKR
These installment options allow consumers to spread out the cost of the iPhone 12 over time, making it easier to afford for those on a budget.
Overall, the iPhone 12’s combination of performance, features, and affordability continues to make it a popular choice in the Pakistani market, despite the challenges posed by taxes and import duties.