MARDAN: In a bid to curb the use of tobacco and e-cigarettes among youth, Deputy Commissioner of Mardan enforces Section 144 on the sale of cigarettes and vaping devices in to individuals below 21 years of age.
According to the details, the DC imposed a restriction on the sale of cigarettes and vaping products within a 50-meter radius of educational institutions in the city.
Meanwhile,The authorities warn that people who break the rules may face legal consequences according to Section 188 of the Pakistan Penal Code (PPC).
The UK’s advertising watchdog has said that British American Tobacco (BAT) cannot advertise its e-cigarettes on Instagram, including through public accounts and some influencers’ profiles.
Before this, the Advertising Standards Authority (ASA) had told the company to take down all Vype-related advertisements on Instagram.
The choice comes after looking into seven Instagram posts by Vype. Some health organizations complained in March that these posts might attract people under 18 years old.
The complaints from Action on Smoking and Health, Campaign for Tobacco-Free Kids and Stopping Tobacco Organizations and Products also alleged the company had used models who appeared to be under 25, which is prohibited in the UK.
The ads must not appear again in the form complained about, the ASA said in a statement, upholding complaints that the company had breached online advertising laws and used under-25 models through those posts.
