Khaby Lame, the popular face on TikTok known for his humorous videos, recently shared some eye-popping numbers about his earnings. According to an interview published in Fortune, Kaby Lame mentioned that he rakes in about $750,000 for each TikTok post. And the jaw-dropping part? He’s set to pocket an estimated $10 million by the close of 2022.
But that’s not all – Kaby Lame’s income isn’t solely from his regular TikTok content. He also pulls in a substantial sum through partnerships with brands. Collaborating with companies brings him about $400,000, and when he worked with the renowned fashion brand Hugo Boss, his paycheck was a cool $450,000. To top it off, he even scored a massive deal with a major Hollywood studio for a single TikTok post, netting him an astounding $750,000.
Raina Penchansky, the CEO of influencer management firm Digital Brand Architects, weighed in on this trend of influencers landing high-paying deals. She noted that influencers often reach a stage where they’ve endorsed various brands for set fees. However, they begin to seek extra perks or deeper relationships with these brands, even exploring potential ventures of their own.
In addition to his staggering earnings, Khaby Lame commands an impressive following on TikTok, boasting a whopping 149.5 million followers. This immense reach further solidifies his appeal to brands and underscores the increasing influence and income potential of social media personalities.
