In recent times, there has been a noticeable global shift towards iPhones, with the younger demographic playing a significant role in propelling Apple to the forefront of the tech market.

Apple unveiled four distinct models of the iPhone 14 series last year, and anticipation is mounting for the upcoming release of the iPhone 15, slated to be announced next month. The iPhone 14, 14 Plus, and 14 Pro Max have garnered attention for their formidable chipsets. With the inclusion of the A16 chip in the Pro devices, the iPhone 14 promises an array of features, from an expansive screen to a top-tier camera.

The demand for gadgets has surged, particularly for high-end phones like Apple’s iPhones, which have now become a prevailing trend. From the salaried workforce to business professionals, content creators, and entrepreneurs, Apple phones are fast becoming the standard choice for individuals from all walks of life.

This surge in popularity has inevitably influenced the pricing of Apple devices, as they have attracted substantial taxation due to new reforms implemented by regulatory bodies.

In Pakistan, the government has implemented a range of taxes on imported mobile phones, encompassing Customs Duty, Regulatory Duty, Sales Tax, and Federal Excise Duty. The extent of these taxes is contingent on the model and specifications of the iPhone.

Additionally, the Pakistan Telecommunication Authority (PTA) has introduced revised tax values for the iPhone 14 series, affecting the iPhone 14, iPhone 14 Pro, iPhone 14 Plus, and Pro Max.

This shift towards iPhones is indicative of a larger trend in consumer preferences, with Apple’s appeal spanning across various demographics and industries. As the anticipation for the iPhone 15 builds, it remains to be seen how this trend will evolve in the coming months.