Apple Electric Vehicle, There’s been talk about Apple’s rumored electric car once again. A recent report suggests that Apple’s secretive car project has seen significant changes, and there’s a chance it might hit the roads by 2028. This car could be partially autonomous, adding to the excitement surrounding it.
Analysts have been talking about Apple’s car project for years, but the company has yet to even acknowledge it. Apple’s car project is being led by Apple VP Kevin Lynch, who started overseeing it in 2021. Lynch’s team is now aiming for a more modest version of Apple’s initial vehicle, called Project Titan internally. This suggests that there’s a chance it could become a reality and be on the roads in the near future.
A new report from Bloomberg claims that Apple has set a 2028 release date for the car. That’s still a long way off, but Apple is going to need all the time it can get. It’s not a car company, and there are safety issues in transportation unlike Apple has dealt with in its other products.
Apple initially intended to release a vehicle with complete autonomy and no steering wheel, but self-driving features have proven difficult to build. Apple’s early efforts came in the 2010s, when everyone thought cars would be driving themselves any day. However, even the most advanced hardware and software has shown only modest success navigating roadways. Google spin-off Waymo has been “testing” its self-driving vehicles for nearly a decade, and Tesla’s Full Self Driving feature has been in public testing since 2020.
Apple’s board is now more assured that Project Titan can become an actual product with this simpler strategy. However, some employees believe that reducing autonomy to level 2 has taken away the innovation from Project Titan. If this car is released by the end of the decade, it might end up being just another electric car. But because of the Apple brand, it’s expected to be sold at a high price.
