The recent controversy surrounding TEEM Cola has left many Pakistanis confused and questioning the brand’s position amidst the ongoing PepsiCo boycott in the country. The brand’s promotion of its “Made in Pakistan” tagline has sparked significant debate, particularly given its affiliation with PepsiCo, which is currently facing a boycott in Pakistan.
Background of TEEM Cola
TEEM Cola, originally launched by PepsiCo in 1959, was discontinued in the United States and Canada by 1984. Despite its historical association with PepsiCo, TEEM Cola has been reintroduced in Pakistan with a strong emphasis on its local manufacturing and distribution. This move has raised eyebrows, especially in light of the growing boycott against PepsiCo products in Pakistan.
The Controversy
The primary issue at hand is whether TEEM Cola, as a subsidiary of PepsiCo, should also be subjected to the same boycott as PepsiCo. The confusion arises from TEEM Cola’s use of the “Made in Pakistan” tagline, which suggests a focus on local production and a potential effort to distance itself from the ongoing boycott of PepsiCo products.
Arguments for Boycotting TEEM Cola
- Affiliation with PepsiCo: Many consumers argue that despite TEEM Cola’s local manufacturing, it remains part of the PepsiCo family. As PepsiCo is currently facing a boycott, they believe TEEM Cola should also be included in the boycott to maintain consistency.
- Perception of Manipulation: Some critics perceive TEEM Cola’s branding as an attempt to circumvent the boycott. They argue that the rebranding and local promotion of TEEM Cola might be a strategy to bypass the consumer sentiment directed towards PepsiCo.
Arguments Against Boycotting TEEM Cola
- Separate Entity: Proponents of TEEM Cola argue that it operates as a separate entity with its own manufacturing and distribution channels in Pakistan. They believe that TEEM Cola should not be automatically included in the boycott as it is not directly involved in the issues facing PepsiCo.
- Support for Local Businesses: Others suggest that supporting TEEM Cola could be beneficial for the local economy. By purchasing products manufactured locally, consumers might contribute to the growth of local businesses and job creation.
Social Media Debate
The controversy has ignited a heated debate on social media platforms. Many users are calling for clarity on the issue, expressing concerns about whether TEEM Cola’s local production truly separates it from the boycott against PepsiCo. The debate is characterized by a mix of support for local manufacturing and skepticism about the brand’s affiliation with a company facing widespread consumer backlash.
Current Situation
As the boycott of PepsiCo products continues to gain traction in Pakistan, the TEEM Cola controversy adds a new dimension to the situation. Consumers are seeking answers from the company and relevant authorities to determine the appropriate course of action. The debate over TEEM Cola’s inclusion or exclusion from the boycott reflects broader concerns about consumer rights, brand loyalty, and national sentiment.
Conclusion
The fate of TEEM Cola in Pakistan remains uncertain amidst the ongoing boycott of PepsiCo products. The controversy highlights the complexities of consumer activism and brand affiliation. As the situation develops, clarity from TEEM Cola and relevant authorities will be crucial in resolving the debate and determining the brand’s future in the Pakistani market. For now, many consumers are left pondering the next steps and the broader implications of their purchasing decisions.
